The year was 2013, and Amy Peterson was living out her dream as a first-ever associate female council for the Detroit Tigers. Living next door to a women's shelter in downtown Detroit, Peterson befriended the tenants and learned about the everyday barriers they faced. It was here, in parallel with the challenges she faced by being a woman in the sports industry, she decided to create a company dedicated to uplifting women and providing underserved women a route to self-sufficiency and equitable opportunity.


Rebel Nell is proud to be certified in two distinct accreditations.
These two certifications support our ongoing efforts to create impact while producing quality products.

The USA Certified Social Enterprise is an independent guarantee that we put the interests of people & planet above shareholder gain.

Certified Women-Owned Business: Rebel Nell is a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.