Rebel Nell's Year in Review: A Year of Dreams, Growth, and Impact
Celebrating Our Highs, Learning from the Lows, and Moving Forward with Purpose
As 2024 comes to a close, we at Rebel Nell pause to reflect on what has been an extraordinary year—one filled with dreams realized, challenges overcome, and milestones that prove the power of creativity, collaboration, and community.
This year has been about pushing boundaries, growing in purpose, and celebrating the impact we’ve made together. Here’s a look back at an unforgettable journey.
A New Home in Eastern Market
One of our proudest achievements this year was opening our new headquarters in Detroit’s Eastern Market. This vibrant neighborhood—a hub for artistry and entrepreneurship—now houses a space where our mission and creativity come alive.
It’s more than a headquarters; it’s a reflection of our growth and a gathering place for our team, partners, and supporters who make this work possible.
Elevating the Downtown Store: Design Your Own Jewelry
At our downtown Detroit store, we introduced an exciting new experience: "Design Your Own Jewelry". This interactive opportunity invites customers to work with our talented team to create personalized, one-of-a-kind pieces.
The response has been incredible. This hands-on experience brings people closer to the heart of Rebel Nell—where creativity transforms the ordinary into something extraordinary.
3. Rebel Nell Takes Flight: Our Airport Store
A true dream came to life this year with the grand opening of our store at Detroit Metro Airport (DTW). Travelers from across the globe now have the opportunity to carry a piece of Rebel Nell—and its story of empowerment—with them wherever they go.
This milestone represents not just growth, but also the universal appeal of what we create: jewelry that matters.
Milestone Collaborations: NFL, Kresge, Fox Theatre, and Beyond
This year, we were honored to work with extraordinary partners who share our passion for meaningful impact:
- NFL Draft: Rebel Nell created custom keychains from the National Theater, the stage for the NFL Draft, bringing our artistry to one of sports’ biggest stages.
- Kresge Foundation 100th Anniversary: We designed commemorative lapel pins to celebrate a century of transformative work and impact. The pins incorporated material from areas supported by the Kresge Foundation.
- Fox Theatre: Our collaboration with the iconic Fox Theatre combined art, legacy, and history, celebrating one of Detroit’s most beloved cultural landmarks.
- Murals Across the Nation: From Detroit to Charlotte to Texas, Rebel Nell brought our mural making experiences on the road - celebrating milestones for companies, connecting team members, growing together with vibrant murals that tell stories of individuals coming together to create something meaningful and unique.
These collaborations are a testament to what’s possible when creativity meets community.
Empowerment by the Numbers
Our mission to uplift women remains the heart of everything we do. This year, we proudly hired our 46th woman out of the shelter system, providing life-changing employment and support to those who need it most.
Here’s how we made an impact together:
- 46 women hired since our founding.
- 100% of team members successfully transitioned into sustainable housing and have not returned to shelter living.
- Thousands of hours dedicated to workforce development, customer service training and personal development.
Every unique piece of our jewelry like our amazing team tells a story of resilience, growth, and transformation.
A Growing Team with Unstoppable Spirit
Our team is the soul of Rebel Nell. This year, we grew stronger, bolder, and more determined to achieve the impossible. From our creative designers artisans creating wearable art to our leadership driving the mission forward, we are a family committed to change.
Together, we proved that when you believe in a mission and stand by each other, there’s no limit to what you can accomplish.
The Highs, the Lows, and the Lessons Learned
This year brought both triumphs and challenges. Growth isn’t always easy, but it’s always worth it. Whether we were celebrating a milestone, navigating setbacks, or learning lessons along the way, we never lost sight of our purpose.
We owe our strength to you—our supporters, customers, and partners—who have stood by our side every step of the way. Your belief fuels us, and for that, we are endlessly grateful.
Looking Ahead: More to Come in 2025
As we turn the page to 2025, we are filled with excitement for what’s next. Expect more collaborations, more impact, and more opportunities to share Rebel Nell’s story with the world.
We are creating something one-of-a-kind, and we’re just getting started.
Thank You for Sticking by Our Side
To everyone who has supported Rebel Nell—whether you’ve purchased a piece, shared our story, visited our stores, or simply cheered us on—thank you. You are part of this journey, and we can’t wait to show you what the next year has in store.
Here’s to dreaming big, empowering more women, and creating something truly extraordinary.
With love and gratitude,
The Rebel Nell Team
