Connecting People, Place and Purpose
Transform recognition, events, and partnerships into moments that matter with Rebel Nell.
How We Work With You
Discover Together
Start with your goals and challenges.
Co-Create Options
Tailored experiences and branded takeaways that matter.
Activate & Amplify
Bring it to life and extend your impact.
What We Offer
Fan & Community Activations
From murals to on-site pin-making, fans create custom keepsakes using meaningful materials. Built for stadiums, festivals, and brand moments that last.
Brand-Focused Gifts & Experiences
Celebrate achievements with custom art pieces that honor important moments and milestones.
Team Building & Leadership Meetings
Bringing groups of 10 to 30,000 together to create a tangible, lasting symbol of your values—built to inspire creativity, connection, and purpose.
Amy Peterson Speaking
Available for panels, keynotes, leadership summits, and corporate events.
Previous Work
Every Experience Tells A Story
At Rebel Nell, an in-person experience or branded takeaway will spark connection, inspire change, and reflect your values. Together, we create moments that transform into lasting stories.That DNA is why the experiences we build matter...and last. -Amy Peterson, Founder
Proof Points
Unforgettable Brand Moments
Experiences and one-of-a-kind, branded takeaways that move people. And move culture.
Sustainability in Action
From repurposed materials to resilient stories that last.
Empowerment at the Core
Every purchase is impact driven and supports women overcoming barriers to work.
Testimonials
At SXSW, we wanted to showcase Michigan’s creator economy in a way that was interactive and unforgettable. Rebel Nell’s activation delivered exactly that. Attendees created their own pins from repurposed Detroit graffiti — a hands-on experience that connected them to Michigan’s creativity, sustainability, and spirit. The feedback was incredible, and the activation stood out as one of the most engaging at Midwest House.
Kelly Watkins
Director, Business Marketing Michigan Economic Development Corporation
Rebel Nell was an incredible partner for Detroit Homecoming—their creativity, collaboration, and eagerness to customize the experience made their activation a true highlight. Guests loved creating their own pins from reclaimed Detroit materials, sparking conversations about the city’s artistry and resilience. It was such a hit that every pin was gone by the end of the night.
Hannah Wong
Senior Event MgrCrains Detroit Mag
Partnering with Rebel Nell on the mural experience was a unique way to bring our employees and community members together to share what community means. This powerful and creative exercise wove together layers of meaning and connection, resulting in a beautiful work of art that now proudly hangs in our new Grand Rapids location as a daily reminder that community is at the core of our business. We’re thrilled to carry that story forward by repurposing the mural into custom gifts for our team and partners. We can’t recommend this experience enough!
Lane Solomon
AVP Senior CommunicationsIndependent Bank
Our meeting brought together visitors from across the country, and we wanted to share something that truly represented Detroit. We couldn’t think of anything more authentically ‘Detroit’ than Rebel Nell. Both the custom bottle stoppers and Amy’s inspiring story of building Rebel Nell captured the spirit of our city. Our guests left deeply inspired.
Chris Riznik
Managing PartnerRenaissance Venture Capital
We brought in Rebel Nell to create a fan experience for International Women's Day at the Detroit Pistons. Hundreds of fans added their voices to the mural experience and what resulted was an amazing work of art. We turned the remnants into collectible pins which ensured the message kept living long after the game. For us at Ally, that’s impact you can measure in both numbers and smiles. Thanks Team Rebel Nell.
Andrea Brimmer
Chief Marketing Officer Ally Bank
We’ve had the absolute joy of partnering with Rebel Nell time and again to create truly special offerings for our events and partners. They have this incredible ability for turning our vision into something tangible, every piece is thoughtfully designed to reflect our goals and tell a story. The craftsmanship, creativity, and attention to detail make each project not just meaningful, but unforgettable. And yes, while their mission is inspiring, the pieces themselves are one of a kind - sustainable, beautifully made, and always a conversation starter long after the piece has been received.
Author'sEric Larson
CEO Downtown Detroit Partnerships name
The NFL Draft is about more than football — it’s about bringing communities together. Partnering with Rebel Nell and the City of Detroit gave us 500 unique keepsakes that told the story of the city’s past and future. Each keychain was a reminder that heritage and sustainability can stand proudly side by side.
Claude Molinari
President & CEO Visit Detroit
At the Rocket Classic, our goal is to connect golf to the spirit of Detroit. Partnering with Rebel Nell brought that mission to life — every item told a story of resilience, creativity and community. Guests didn’t just receive a keepsake, they carried home a piece of Detroit’s heart and a piece of the classic itself."
Brittany Jeanis
Tournament Director Rocket Classic
The Rebel Nell mural-making experience brought our team together in such a meaningful way. It was amazing to see everyone collaborate and express themselves, and the final reveal was truly inspiring. Having the mural repurposed into keepsakes made the experience even more special and long-lasting.
Tara Tomcsik-Husak
President and CEO Troy Chamber of Commerce
